A Portfolio and blog for Mustafa Kurtuldu

At the beginning of 2020, the Chrome team across mobile and desktop laid out a plan to improve the discoverability and engagement of installed web apps. Our work led to a greater than 100% increase in PWA installation and engagement. We achieved this by researching existing features, running A/B test experiments and user interviews to gain insight into users perceptions and expectations. This article covers how we got there.

Link to article