At the beginning of 2020, the Chrome team across mobile and desktop laid out a plan to improve the discoverability and engagement of installed web apps. Our work led to a greater than 100% increase in PWA installation and engagement. We achieved this by researching existing features, running A/B test experiments and user interviews to gain insight into users perceptions and expectations. This article covers how we got there.
Mobile devices and the introduction of device vendor app stores have changed users' mental model of how to discover, evaluate and install software. Users are now so familiar with app stores, and the additional information that is provided through app stores such as context about the app, social feedback, ratings etc that you see the app store metaphor emerging in Desktop operating systems including ChromeOS, Mac and Windows.
Material Design Components for the web (MDC Web) offers designers and developers a way to implement Material Design in their websites. Developed by a core team of engineers and UX designers at Google, these components enable a reliable development workflow to build beautiful and functional web projects.
Material Design provides a set of tools and guidance to help you make informed decisions about the different UX design directions you could take when creating an app. But what happens when the guidelines don’t fit your product needs? And what happens at Google when a designer is working on a product that doesn’t quite fit the guidelines?