Whist doing some random analytics on my site I found that the article I wrote “Brand New: The History of Branding” had been cited in a book by Kevin Keohane called “Brand and Talent“. You can see the actual page on Google Books here. Lucky me 🙂
Branding
Recently I gave a talk for CHP Consulting with a colleague, Martyn Davis, on: “Brand New – The psychology of branding and logo design”. This article was written to complement that talk and shall look a little deeper into the history of branding and further explain how and why we use …
Updates
I rewrote some of the paragraphs to be more precise.Also included a thank you at the end to all of the authors who have cited this article over the years.